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Marketing degree Vs Advertising degree: Which is better?
4 min

Marketing degree Vs Advertising degree: Which is better?

Apr 26, 2022
4 min

Marketing and advertising are frequently used interchangeably, which is a huge mistake. There are significant differences between these business practices that you should be aware of before selecting one for your international studies.

This article will discuss the most important distinctions, typical classes, and the types of jobs and salaries you can expect after earning a degree in Marketing or Advertising.

Difference between Marketing & Advertising: 

Let's set one thing obvious right away: Marketing and advertising are not only intertwined. Advertising is a subset of marketing. As a result, they are frequently used as synonyms by people.

In a nutshell, Marketing is concerned with market research, product or service development, and brand alignment, whereas Advertising is concerned solely with promoting a product, service, or brand.

Here are some more distinctions between marketing and advertising:

  • Marketing encompasses far more than advertising. It seeks to identify target audiences and customer needs and then applies market insights to determine how a company's products, services, or brand can meet those needs.
  • Advertising is primarily concerned with using paid channels to promote a company's products, services, or brand.
  • Marketing can be classified into several types, including digital marketing, social media marketing, relationship marketing, inbound and outbound marketing, etc.
  • Similarly, different advertising methods are used: traditional advertising, retail advertising, online advertising, mobile advertising, and so on.
  • Advertising, unlike marketing, always entails paying another company to place a message in a specific location (e.g., billboard, store, TV commercial, website, YouTube video, mobile app).

If you want to go for a marketing degree and an advertising degree, check out the following universities:  

Degree Specializations in Marketing vs Advertising

We've already mentioned that Advertising is a component of Marketing, but if you don't want to study for a general Marketing degree, there are other specializations you can pursue. Here are a few examples:

  • Marketing Research in Digital Marketing degree
  • International or Global Marketing degree
  • Marketing Management of a Brand
  • Marketing with Content
  • Marketing on Social Media

It is also possible to study from the comfort of your own home. So, if you want to study at your own pace, no matter where you are, look into online Master's degrees in Marketing or Advertising.

Marketing vs Advertising classes

Some of the most common classes for Marketing and Advertising degrees are listed below. Nonetheless, the types of subjects will differ from one university or country to the next.

In general, study programmes provide students with a well-rounded education. However, if you are interested in a specific subject, you can always look through the curriculum or look for a more specialized Marketing branch.

Topics covered in marketing classes include:

  • Contemporary marketing practice
  • Marketing analytics
  • Consumers and brands
  • Marketing research and planning
  • Cross-cultural consumer behaviour
  • Marketing innovation for growth
  • Global Marketing

Advertising classes includes the following:

  • Consumer insights
  • Digital media strategies
  • Legal and ethical aspects in Advertising
  • Advertising research
  • Creative copywriting for Advertising
  • New and alternative media
  • Return on Advertising investment

Best universities for studying Marketing and Advertising:

What is the point of discussing Marketing and Advertising if we don't mention some of the best universities where you can pursue these degrees? Here's how the top ten looks based on Top Universities' QS ranking:

Marketing vs Advertising: Skills that will develop

While we've established that Marketing and Advertising are not the same, the skills required to succeed in both are very similar.

The list we've compiled is not exhaustive, and you don't need all of these skills right away. Many will be acquired through internships, training, and real-world experience. To be a successful marketer or advertiser, you'll need the following skills:

Empathy: That's correct. It's not just about convincing people to buy your products or services or like your brand. It's about figuring out what they need, what they can afford, and how you can offer a product that strikes the right balance of price, value, and utility.

Communication: This one is self-evident. Whether you're a marketer or an advertiser, you must communicate clearly and ensure that your message and ideas are understood. This includes everything related to brand alignment, public speaking and presentations, etc.

Active Listening: Closely related to empathy, you cannot understand customers and their needs unless you listen to them. We frequently listen with the intent of quickly responding with a response or piece of advice. The key, however, is learning to listen to understand.

Research Skills: Living in the digital age also means being bombarded with information. Proper research, data collection, and easy-to-understand insights are required to identify target audiences and promote services and products.

Openness to learning new ideas: The world of marketing and advertising is constantly changing. This is true for SEO strategies, market trends, advertisements, etc. To succeed in this game, you must keep up with the latest methods, tools, and practices.

Analytical Skills: Understanding customer behaviour entails comprehending and utilising data. Tools like Google Analytics, Tag Manager, Ahrefs, HubSpot, SemRush, and many others will be your best friend (or enemy), so familiarising yourself early on will be beneficial.

Storytelling: It's no secret that people love stories, regardless of the format (video, blog post, flyer, etc.). Customers will follow you if you understand the elements of a good story and how to tell one. "People don't buy what you do; they buy why you do it," said Simon Sinek.

Creativity: Final but not least. You must be creative to develop new messages and ways to promote a brand, service, or product. It would help if you distinguished yourself by introducing something novel. Something that will make people go 'oh, wow!' like that epic Volvo commercial with Jean-Claude Van Damme.

Marketing vs Advertising Jobs

Existing businesses and new organisations will always require individuals to promote them. As a result, marketing and advertising specialists are well-paid and unlikely to be replaced by A.I. or robots.

For example, in the United States, the Bureau of Labor Statistics predicts that job opportunities for advertising, promotions, and marketing managers will grow by 8% through 2028.

Marketing Jobs and Salaries:

Here is a list of some of the most popular Marketing positions. We've also included the average annual salaries in the United States based on Glassdoor data:

  • Marketing Specialist – 54,250 USD
  • Brand Manager – 89,800 USD
  • Copywriter – 58,450 USD
  • Market Research Analyst – 53,700 USD
  • SEO Manager – 62,600 USD
  • Social Media Coordinator – 46,285 USD
  • Marketing Manager – 65,500 USD

Advertising Jobs and Salaries:

Here are a few in-demand Advertising jobs based on the same structure and Glassdoor data:

  • Advertising Coordinator – 42,900 USD
  • Communication Consultant – 77,350 USD
  • Media Planner – 51,100 USD
  • Campaign Manager – 53,400 USD
  • Production Artist – 44,800 USD
  • Creative Director – 126,600 USD
  • Advertising Manager – 72,250 USD

Should you take up Marketing or Advertising

So there you have it. You are now one of the people who understand how Marketing and Advertising differ and why they are critical to businesses worldwide. This begs the question, which one will you choose for your studies, and why?