Proven Ways to Ensure High Conversions With amber

Introduction

Student housing has emerged as an exceptionally profitable investment opportunity for asset management firms, with an increasing number of students opting to pursue their education in international universities. While on-campus housing facilities are the popular choice for students, more development is needed to accommodate growing numbers of students.

Investors are attracted to organized sectors like PBSA, PRS, and BTR, as they provide a promising solution to the housing supply deficit while providing a high return on investment. On the other hand, property management groups are reaching out to partner with student housing solutions providers, like amber to achieve revenue maximization from a global market of international students, reducing their cost of acquisition and risk of international expansion.

Amber provides holistic data-backed consultation and unique property-driven solutions helping housing partners overcome challenges across different regions of the world by achieving certain and early booking cycles. The effectiveness of our strategies strengthens the trust vested in amber by our global student housing partners.

Strategies to Maximize Conversions with amber

Following are the proven strategies property managers can apply to ensure the highest conversion rates, overcome region-specific challenges, and capitalize on the global market of international students.

1. List with amber

Listing with amber can provide an extensive analysis and a comprehensive understanding of the student housing market and the preferences of students to property managers. With our effective marketing strategies and global reach, operators can ensure maximum conversion in no time.

• Maximum Visibility and Accurate Representation: Amber ensures maximum visibility for listed properties on our platform. Through strategic optimization like high-quality visuals, proper property descriptions, and targeting methods, we ensure that properties receive high visibility among the student community. This visibility significantly enhances the property's chances of being noticed and considered by prospective student tenants.
• Effective Marketing Strategies: Amber offers dynamic marketing and strategic activities that are spread across different channels further amplifying the reach and impact of property listings. Through a multi-faceted approach, we engage in various marketing initiatives, including digital advertising, social media promotions, email campaigns, and attractive offers. These efforts help create brand awareness and generate interest among students, leading to an increased number of bookings.
• Maximum Return on Investment: The combined effect of widespread visibility, accurate representation, and targeted marketing ensures that properties listed with amber attract the attention of potential tenants. As a result, property managers experience higher conversion rates, with a greater number of students expressing interest and making bookings. In 2023 alone, amber generated bookings worth $1 billion for our property partners.

2. Property Listings from Various Regions with amber

By listing properties in multiple locations, property managers can spread their investments and minimize the risk associated with relying on a single market. This diversification allows for a more balanced and resilient portfolio, which does not depend on any particular market.

• Global Market Reach: Amber provides property managers with a powerful platform to showcase their properties to a global audience of students. With its extensive reach in over 400 universities and 800,000 units listed on the platform, our portfolio is filled with immense potential for property management groups, to get higher conversion rates and occupancy levels. This broad exposure increases the chances of attracting students from various countries and regions, expanding the potential tenant base.
• Diverse Portfolio: Markets can be dynamic, with evolving trends and preferences. By having a diversified portfolio, asset management groups can quickly adapt to market changes and capitalize on emerging opportunities. They can adjust their property offerings, pricing strategies, and marketing approaches to cater to the specific demands of each market.
• Zero Risk Associated: When property managers rely heavily on a single market, they are susceptible to economic downturns, regulatory changes, and many other factors. By diversifying their portfolio across different regions, they reduce their dependence on any one market and lower the risk.
• Through listing properties with amber, property managers can enter new markets and gauge the demand without the need for substantial upfront investments. This allows them to assess the market potential and make informed decisions before fully committing their resources.

3. Detailed Market Insights by amber:

We provide a detailed dashboard with comprehensive insights into market movements and trends, through which operators can make data-driven decisions regarding the properties and student preferences.

• Detailed Insights: Amber dashboards provide data on market demand, student preferences, and emerging trends, enabling property administrators to make informed decisions when setting prices for their properties. By understanding the market dynamics, property managers can align their strategies with the current market conditions, ensuring competitiveness and maximizing their revenue potential.
• Pricing Strategies: With the detailed market insights provided by Amber, property operators can identify periods of high demand in the market. Armed with this information, they can set higher prices for their properties during these peak periods, maximizing their rental income and revenue. By dynamically adjusting prices based on market demand, property managers can optimize their profitability and take advantage of lucrative market opportunities.

4. Strong Presence on Reputable Platforms like amber

Establishing a strong presence on a reputable aggregator platform like amber is a strategic move for property managers to enhance their credibility in the market and significantly increase their chances of being booked by students.

• Reputable Aggregator: 50m+ students recognize amber as a reputable platform and have confidence in the properties listed on it. This trust factor significantly increases the likelihood of students considering and booking properties that are featured on our platform.
• Early Bookings: Our targeting methods and strategies attract students who proactively search for accommodation well in advance of the academic year. By having a presence on amber, property managers can tap into this early booking trend, increasing the chances of their properties being booked at an early stage, thereby reducing the risk of vacancies and maximizing occupancy rates.
• Credibility and Reliability: Our trusted platform is known for its wide selection of reliable and desirable housing options, which generated over 40,000 bookings in 2022. It provides property managers with a proven avenue for maximizing their property's occupancy and revenue potential, further enhancing its appeal and increasing the chances of properties listed on amber being booked by students.

5. Customized offers and Incentives with amber

These dashboards offer valuable insights into what students are specifically looking for in their accommodation, allowing operators to design attractive offers that cater to those preferences.

• Offers as Student Preferences: The dashboard provided by amber, serves as a valuable tool for operators to understand student preferences in detail. It reveals what students are specifically looking forward to in their ideal accommodation, such as amenities, location preferences, rental budgets, and more. Armed with this information, operators can create customized offers that align with student preferences, making their properties more attractive and appealing.
• Attractive Incentive by amber: In addition to the tailored offers, we offer enticing incentives to students. These incentives can include enticing rewards such as cashback, scholarships, or even free flight tickets. By providing these attractive incentives, operators can capture the attention of students and motivate them to choose their properties over others.

Conclusion

Partnering with amber provides property managers with effective strategies to increase conversion rates in the student housing market. By listing with us, operators can benefit from a global market reach, detailed market insights, and a strong presence on a reputable platform. This, combined with tailored offers and attractive incentives, ensures maximum visibility, attracts students, and accelerates the booking process. By leveraging our expertise, property managers can overcome region-specific challenges, diversify their portfolios, and maximize rental income. By listing a student accommodation on amber, property managers can confidently navigate the competitive student housing market and achieve high conversion rates.

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