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How Social Media Shaped Gen Z In The Recent Years

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6 min
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Aug 1, 2024
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Apr 24, 2025
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How Social Media Shaped Gen Z In The Recent Years
Social Media Fever!

In the present era, where social media is so popular, it has taken over our lives. The most impacted group is Gen Z, who were born between 1995 and 2012. Our relationships with one another, as well as how we express ourselves to others, have radically changed. The impact of social media on Gen Z has led to having different perceptions and ideas of their bodies and of themselves. In a survey conducted by the Royal Society for Public Health (RSPH) in the UK, young people between the ages of14 and 24 reported that 70%felt self-conscious about their appearance after viewing flawless photos on social media. This blog will help you understand how social media shaped Gen Z in the last few years, affecting Generation Z's self-image and body-image.

How Social Media Shaped Gen Z in the Recent Years?

They have taken over as the main demographic on the majority of social media sites which is how social media shaped Gen Z over the years. This is because they were raised by digital nerds. Their life, including their social interactions, mental health, and sense of self-worth, have been significantly impacted. It's crucial to comprehend how social media shaped Gen Z. We may use this information to address present problems and take full benefit of social media. It is equally important to understand the social media habits of Gen Z's to better the approach and understand how social media shaped Gen Z in recent years. Let's take a look at the impact of social media on self-esteem and body image:

1. Idealized Beauty Standards

Examining how social media shaped Gen Z talks a lot about Idealized beauty standards that have long been a cause for worry, but with the rise of social media, the temptation to adhere to them has grown stronger and more harmful, especially for the young-adult generation. Social media platforms are flooded with pictures of idealized beauty, from models with faultless bodies to influencers with perfectly contoured features. Let's examine what impact of social media on Gen Z we can see here in terms of their well-being:

1. Feelings of Inadequacy

The impact of social media on self-esteem and body image through flawless images of influencers can contribute to feelings of inadequacy in most people. According to research by the National Eating Disorders Association, 70% of American teen girls think social media shapes their conception of the "ideal" body type. Exaggerated beauty standards promoting society’s stereotype of certain body shapes have been related in studies to disordered eating, depressive symptoms, anxiety, and a negative perception of body image among Gen Z. This projects a negative impact of social media on Gen Z.

2. Increased Social Media Use Could Be the Cause

According to the study, Gen Z users who spend more than two hours each day on social media are more likely to lead to Gen Z body image issues. The relationship between Gen Z and social media is quite complex.

3. Filters and Masks

Exaggerated beauty standards impact Gen Z's self-image in a number of ways, most notably by the usage of filters and editing tools on social media. One way how social media shaped Gen Z is through the introduction of filters and editing tools. These tools may seem innocent ways to enhance how someone looks, although it has impacted a lot of GenZ body image issues within this generation.

4. Impact of Social Media on GenZ

Social media platforms are saturated with images of beautifully toned faces, bodies, and skin. Exaggerated and stereotypical beauty standards have increased as a result, which could result in an impact of social media on Gen Z. These pictures set the stereotype that impacts people's perceptions of what beauty should be like leaving them with low self-esteem and feelings of inadequacy.

2. Filters and Editing

The impact of social media on Gen Z and the issues regarding self-image and body image has been greatly influenced. The use of filters and editing tools on social media platforms displays how social media shaped Gen Z. In a survey conducted by the National Eating Disorders Association, 42% of participants said that looking at filtered or manipulated photographs on social media made them feel worse about their own appearance. Check out our interactive visual web story on the 5 Ways to Use Social Media for Education to learn how to harness this power for good.

1. Ease of Use

Users may easily alter their appearance in photos and videos due to the unending list of photo editing applications and 'beauty filters' on well-known social media platforms like Instagram and Snapchat. They can then portray a different version of themselves to their followers in order to feed their body-image issues as a never-ending struggle between Gen Z and social media.

2. False Beauty Standards

Photos on social media frequently show people who don't look anything like they do in real life which is how social media affects Gen Z. Users may utilize this to their advantage as they compete to offer the greatest image of themselves online, which may add to a culture of comparison and competitiveness.

3. False Perceptions

Photos on social media frequently show people who don't look anything like they do in real life which is how social media affects Gen Z. Users may utilize this to their advantage as they compete to offer the greatest image of themselves online, which may add to a culture of comparison and competitiveness.

4. Beauty Standards

Additionally, the usage of filters and editing tools might support unfavorable assumptions about what constitutes attractiveness, such as the notion that lighter skin and smaller noses are more attractive. For those who do not conform to these limited standards of beauty, this can be very harmful because it makes them feel even more alone and insecure. Beauty standards have also affected the aspect of how social media shaped Gen Z.

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3. Comparing Oneself to Others

Gen Z and social media have made it simpler than ever to compare oneself to others, which can be harmful to one's self-image and body image. Comparison is a normal human urge. Social media comparisons might have a negative impact on Gen Z in particular, however. The constant exposure to curated and often unrealistic portrayals of others' lives, bodies, and achievements can lead to feelings of inadequacy, anxiety, and depression.

1. Idealized Displays of One’s Life

People usually display their best selves on social media, highlighting their accomplishments, vacations, relationships, and physical appearances. It can be simple for Gen Z to feel inferior or uneasy by comparing themselves to these idealized portrayals of others since this is how social media shaped Gen Z for years. A survey by Girlguiding UK reported that 57% of girls between the ages of 11 and 21 felt that social media influencers influenced their definition of beauty.

2. Social Media Feeds

Social media shaped Gen Z by using their algorithms to frequently encourage this comparison attitude by displaying material to users that matches their choices and interests. Users are therefore likely to view more content they have previously interacted with, such as postings from users with comparable body shapes or physical characteristics..

The relationship social media and Gen Z share may therefore experience pressure to live up to these irrational beauty standards, which can result in a negative self-image and even the emergence of eating disorders. It's critical to understand that everyone is unique and attractive, despite the ideals and images that are frequently promoted on social media.

4. Cyberbullying

Another important aspect that significantly adds to the negative effects of social media on Gen Z's self-esteem and body image is cyberbullying. Mean comments, threats, gossip, and even phony accounts set up to harass someone are just a few examples of the various ways that cyberbullying may manifest. 37% of respondents between the ages of 12 and 20 who participated in Ditch the Label's annual bullying survey said they had encountered online body shaming.

1. Online Criticism

A young person's self-esteem can be damaged by repeated exposure to criticism and unfavorable comments. This results in emotions of insecurity, anxiety, and melancholy. Many people harass others out of jealousy or feelings of complexity due to their success, notoriety, and accomplishments as a significant impact on Gen Z. According to research by the Cyberbullying Research Center, 33.8% of teenagers who had been the target of cyberbullying said it was caused by their looks or perception of their bodies.

2. Mental Health

Cyberbullying has been linked in studies to a variety of Gen Z’s mental health issues. According to studies, Gen Z who experience cyberbullying are more likely to experience depression, anxiety, suicidal ideation, and self-harm. According to a survey by the anti-bullying organization Ditch the Label, more than half of young people between the ages of 12 and 20 have experienced cyberbullying, with appearance serving as the main justification for the abuse.

One way how social media shaped Gen Z is the by-product of cyberbullying. This has major repercussions on mental well-being, as indicated by the fact that over 40% of respondents said they had experienced anxiety or sadness as a result.

In order to defeat cyberbullying and its impacts, it is essential to give young people a safe and encouraging online space. This can be done by putting anti-bullying policies in place on social media sites, helping people who have been bullied, and educating kids about appropriate online conduct. Promoting positive body image and self-esteem is also essential rather than endorsing unrealistic beauty standards.

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5. Negative Effects on Gen Z’s Mental Health

Anxiety, despair, and low self-esteem have all been linked to the harmful impact of social media on Gen Z’s mental health, particularly in Gen Z. According to studies, using social media can cause thoughts of social comparison, which can result in unfavorable sensations and a lowered sense of self-worth.

Social media may worsen feelings of loneliness and social isolation in addition to body image issues. Despite the platforms' stated aim of encouraging connections and communities, research shows that how social media shaped Gen Z can result in loneliness and isolation. This is due to the fact that connections made through social media frequently lack the richness and depth of in-person conversations.

Gen Z vs Other Generations

Let us take a look at the factual differences between Gen Z and other generations regarding social media usage and its impact:

1. In comparison to previous generations, a higher percentage of Gen Z respondents in the majority of the countries surveyed believe they are in poorer mental, social, and spiritual health. (Globally, 1 in 7 baby boomers and 1 in 4 Gen Z respondents say their mental health has gotten worse in the last three years.)

2. In comparison to male Gen Zs, female Gen Zs were almost twice as likely to report having poor mental health (21% versus 13%, respectively). One can see the patterns of how social media shaped Gen Z.

3. More than any other generation, Millennials, and Gen Z believe that there have been negative effects of social media on Gen Z. A negative relationship between screen time and psychological well-being has been shown in studies of young adults who use social media, meaning that the more screen time you spend, the worse your well-being gets.

4. The negative effects of social media on Gen Z tend to be more susceptible. It is among Gen Zs who spend more than 2 hours per day on social media and Gen Zs with poor mental health are particularly vulnerable.

Social Media Usage Across Different Generations

1. The majority of people utilize social media in some capacity. Across all age groups, more than 75% of respondents said they use and check social media sites for at least 10 minutes each day.

2. More than one-third of Gen Z respondents claim to use social networking sites for more than two hours every day. Although Gen Zers spend the most time online passively, this chronic usage is how social media shaped Gen Z. Millennials are the most active social media users, with 32% claiming to post once or more per day.

3. According to a study, passive social media use (such as scrolling) over time has been linked to declines in subjective well-being.

4. The popularity of video based social media platforms has increased dramatically among the Gen Z. 34% Gen Z use TikTok for video content while Youtube stands at 24%, Google at 19%, and Instagram at 17%.

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Benefits of Using Technology

We all are very much aware of how Gen Z is shaping the future of technology, but do read about the positive aspect of the relationship between Gen Z and social media below:

1. Improvement in Mental Health: The use of social media can improve Gen Z’s mental health. All respondents, regardless of generation, stated that social media can increase their sense of community and allow them to express themselves more freely. This is how most envisioned how social media shaped Gen Z

2. Accessibility: Access to medical resources can also be made easier by technology. Even those who live in remote places or have limited access to transportation can receive therapy and support groups with the help of digital Gen Z’s mental health initiatives.

3. Online Health Services: Social media and Gen Z go hand-in-hand with online mental health services. Compared to Gen X and baby boomers, who reported using digital mental health programs at a rate of 30% each, 47% of Gen Z respondents said the same.

4. Digital Health Tools: Mental health can benefit from digital health tools. Across all generations, 4 out of 5 respondents said that participating in online programs for Gen Z’s mental health had improved their well-being. This is how social media shaped Gen Z in terms of mental health.

Overall, social media can offer a variety of advantages and opportunities, but it's crucial to be mindful of any possible harm it may do to Gen Z’s mental health, especially for members of Generation Z who are developing in a world where social media is pervasive. Prioritizing self-care and mental health is crucial, as is using social media with a critical eye. Keeping an eye out on how social media shaped Gen Z can provide valuable lessons on how to harness it in the future. Of course, Gen Z habits differ from other groups, read about Gen Z vs Millennials to know more about these differences. Mark Zuckerberg has ownership over major social media outlets such as WhatsApp and Facebook. Read all about his life's journey via this virtual guide on decoding student entrepreneur Mark Zuckerberg.

Frequently Asked Questions

How is social media affecting younger generations?

Researchers suggest that social media's impact on younger generations, especially Gen Z, involves overstimulating the brain's reward center. This overstimulation, akin to addiction, can lead to issues like sleep disturbances, attention deficits, and feelings of exclusion.

How does social media impact Gen Z?

Social media profoundly shapes Gen Z's worldview, influencing their self-image, relationships, and perception of the world. It provides a platform for self-expression, activism, and connection, but also exposes them to cyberbullying, comparison culture, and mental health challenges.

How can parents help reduce the impact of social media on Gen Z?

Parents can have open and honest conversations with their children about the impact of social media on self-image and body image. They can also encourage their children to follow accounts that promote body positivity and self-love.

Which generation is the most affected by social media?

Millennials are perhaps the most affected generation by social media, as they were the first to fully embrace platforms like Facebook, Twitter, and Instagram during their formative years. Social media has deeply influenced their communication patterns, career choices, and societal perspectives, often blurring the lines between online and offline identities.

How does social media transform our new generation?

Social media plays a pivotal role in transforming our new generation, particularly in shaping Gen Z. As a powerful means of mass communication, it broadens the scope of global connectivity and interaction. These platforms influence young people's behavior in various ways, offering both positive opportunities and potential drawbacks.

How does social media affect Gen Z mental health?

The effects of social media on Gen Z mental health can be significant. While it offers platforms for connection and self-expression, excessive use can lead to issues like anxiety, depression, and decreased self-esteem. This is partly due to the pressures of social comparison, cyberbullying, and the constant exposure to curated content that may distort reality.

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