Generation Z, aka Gen Z, are those born between 1997 and 2012. Different from every other generation, they are the first true digital natives. They have grown up in a world where technology is practically revolving around them! As technology begins to enter the workforce and bring Gen Z’s buying power to the play, they will be able to shape the future of technology in ways that we cannot predict. Here, we will explore the effects of modern technology on Generation Z. Plus, we will also delve into how Gen Z technology differs from that of millennial tech.
Gen Z and Technology: A Brief Overview
Why is Gen Z good with technology? Because today’s technology and Gen Z go hand in hand! Gen Z has been raised with 24/7 access to the internet, a huge collection of connected devices, and social media right from the moment they came into this world. This constant tech connection has shaped their view of the world, making technology not just a toolbox but an essential part of life. From chatting with friends to learning new skills to finding that perfect meme, Gen Z uses tech for everything. They're even pushing the boundaries of what technology can do, and the future looks super tech-savvy because of them.
Millennials vs Gen Z Technology: The Comparison
Have you wondered how Gen Z is changing the world? Now, imagine growing up with smartphones and the internet at your fingertips! Gen Z is mega-comfortable with tech because it's always been around, and they're on their way to becoming the ultimate tech whizzes. On the other hand, their older siblings, the Millennials, also had a big impact on how we use tech today. Let's see how these two generations stack up!
How is Gen Z Growing Up with Technology?
As a result of Gen Z growing up with technology, they have a unique perspective on technology and its role in society. Generation Z technology is not just a tool - but a way of life. They use it to communicate, learn, work, and play. Gen Z is a driving force behind the development of new technologies and the advancement of existing ones. The impact of technology on Generation Z or vice versa is only just beginning. Let's take a look at how Gen Z is shaping the future of technology.
1. The Rise of Mobile Technology
When we talk about Gen Z and technology, their reliance on smartphones comes to mind. From paying for lunch with a tap (no more digging for cash!) to battling friends in epic mobile games to chatting with classmates anytime, anywhere, mobile technology keeps us connected and entertained. That's the potential of Gen Z and technology together —it's all about what works for us on our terms!
- Pew Research Center research found that 45% of kids claim they are online "almost constantly" and that 95% of them have access to a smartphone.
- According to a GlobalWebIndex poll, 77% of Gen Z customers spend at least three hours each day using their smartphones, and 53% of them prefer to shop via mobile apps.
Gen Zs prefer mobile devices over desktops. The smaller screens of mobile devices go hand in hand with Gen Z’s tendency to multitask as they can snack on content on the go.
2. Embracing Social Media
Social media has significantly changed the relationship between GenZ and technology. They use it to communicate with one another, exchange stories, and air their ideas. As a result, there is now more emphasis on using visual storytelling and social media influencers to market goods and services.
- 81% of Gen Z customers in the US are engaged on social media
- 47% use it for product research, according to a Kantar analysis.
GenZ and technology are shaping the future through the use of social media. They are super active on platforms like Instagram, Snapchat, and TikTok and use these platforms to communicate, share their experiences, and stay up-to-date on current events. Generation Z and technology are also shaping pop culture – especially the rise of TikTok and Frontnite we see today.
3. Demand for Personalisation
Personalisation is the norm in the world Generation Z has grown up in. Technology and Gen Z are both experiencing ups and downs at the same time. Technology must deliver individualised experiences to Gen Z.
- According to a Salesforce survey, 69% of Gen Z consumers are okay with businesses using their personal information to provide customised suggestions and offers.
This generation expects technology to adapt to their own needs and interests, from personalised Netflix recommendations to targeted social media marketing. AI, machine learning, and data analytics remain at the core of Generation Z technology, for this matter.
4. Sustainability and Social Responsibility
The commitment of Gen Z and technology to social responsibility and sustainability is also well-known. Generation Z technology and social interest have been working side by side, creating awareness for every front.
- 49% of Gen Z customers worldwide prefer buying goods and services from businesses that have a positive social or environmental effect, according to a Deloitte study.
This generation is more likely to support businesses that emphasise social justice and sustainability and demand this from the technology they use. GenZ and technology are the buzzwords for businesses nowadays; there is an increase in sustainable and socially conscious IT products, using renewable energy sources and moral sourcing procedures.
5. The Rise of the Gig Economy
Though Gen Z and tech dependency are prevalent, it extends beyond consumption and communication. Gen Z technology is shaping current work habits, and the gig economy is on the rise. Upwrok, Fiverr, and TaskRabbit are inspiring Gen Zs to choose freelancing and remote work over regular 9-to-5 jobs. There are a few top side gigs for students, through which they can learn on the job, upskill, and use the experience for their CV.
6. Impact on the Future of Work
The inclinations of Gen Z for remote work and flexible schedules are also altering how we view the nature of employment in the future. Due to the impact of technology on Generation Z, many businesses are now implementing remote work policies and spending on collaboration technologies. The gig economy is also offering freelancers and entrepreneurs new opportunities, which have the potential to upend established businesses.
7. Implications for Education
Growing up with technology, Gen Z is reshaping education as they enter the workforce. GenZ and technology are intertwined, enhancing their learning preferences. This demand fuels the popularity of online platforms: you can find some of the best Coursera online study courses to do, through which you can learn about data science, UX design, etc. Udemy, another online platform, offers courses to help Gen Zers upskill from their sanctuary. Traditional classrooms now also integrate Gen Z technology, like interactive whiteboards and gamified apps. The emphasis on online learning, individualised instruction, and Generation Z technology utilisation in the classroom has increased as a result of this.
8. The Need for Cybersecurity
Cybersecurity is a growing problem as Generation Z technology permeates more aspects of our lives. Because they share personal information more online and use open Wi-Fi networks, Gen Z is especially susceptible to cyber dangers. Stronger cybersecurity procedures, such as two-factor authentication and encryption, are now required as a result of this.
9. The Influence of Gaming
Another industry where Gen Z impacts technology is gaming. The first generation to have experienced gaming as a common form of entertainment is currently leading innovation in fields including virtual reality, augmented reality, and e-sports. Furthermore, because gaming is communal, there are now many gaming groups and people using gaming platforms for social activism.
10. The Importance of Accessibility
Accessibility is a key technology feature that Gen Z is advocating for. This generation believes, regardless of physical capabilities, should have access to technology. Due to this, the use of assistive generation Z technology, such as screen readers and speech recognition software, has increased, and accessibility-conscious product design is now more important than ever.
11. The Future of Healthcare
Gen Z, with technology since birth, demands convenient, personalised healthcare solutions. This drives the rise of telemedicine, allowing virtual doctor visits from anywhere. Wearable medical devices cater to Gen Z's desire for continuous health monitoring and data tracking. Gen Z and technology intersect with mental health priorities. This generation values self-care and prioritises emotional well-being. They seek digital tools and apps to support mental well-being services like therapy, mindfulness, and mood tracking.
12. Using Multiple Devices Simultaneously
The impact of technology on Generation Z has led Generation Zers to use their gadgets for every day-to-day activity; for example, chatting, video chats, studying, games, and channeling creativity.
- A study says 66% of Gen Z use more than one gadget at once. Because they have lots of gadgets, it pushes companies to make cooler and fancier ones.
Whether scrolling through social media on their smartphone, streaming videos on a tablet, or working on a laptop, Gen Z navigates multiple digital environments. This multitasking behaviour is a direct result of their constant exposure to technology and their need for instant access to information and entertainment.
13. Less Tolerance for Technical Errors
Think back to the old days when there was slow internet, fax machines, and phones used only for one purpose: calls. If you're Gen Z, that might not be something new! With an average attention span of just 8 seconds, they tend to lose interest and look for the best user experience.
- A survey by Whistle shows that 79% of Gen Zers reported being unfamiliar with VCRs.
- According to a study by Markerly, 60% of Gen Zers reported that they would abandon a brand's website or app if it took too long to load or was difficult to navigate.
This certainly makes Gen Z getting impatient with tech problems. If something's too slow or glitchy, Gen Zers won't hesitate to complain. Since Gen Z grew up with technology, they look for instant gratification.
The technological world is changing dramatically, and Gen Z is positioned to play a key role in determining how technology will develop in the future. Gen Z and technology are changing the world for the better, and this generation and this industry are working together to bring about amazing changes. With Gen Z innovators like Kelvin Doe, Gitanjali Rao, and Mochi Mochii using their distinctive viewpoints and abilities, we believe the world will be a better place to live tomorrow!
Check Out to Learn More about Generation Z
- The Ultimate Guide to Gen Z Social Media Habits
- How to Market to Gen Z: Understanding their unique consumer behavior
- Gen Z Career priorities: Navigating the Future of Work
- Gen Z vs Millennials: How they Differ and What it means for your Business
- From Tiktok to Fortnite: How Gen Z is shaping Pop Culture
- The impact of Social Media on Gen Z's Self-image and Body image