From TikTok to Fortnite: How Gen Z is shaping pop culture

Generation Z, also known as Zoomers, are currently the largest and most diverse generation in the United States. They were born between 1997 and 2012 and are the first truly digital-native generation, having grown up with smartphones, social media, and the internet. This has led to a shift in the way they consume and shape pop culture, with new stars emerging from platforms like TikTok and YouTube and the gaming industry booming with esports tournaments and professional players.

In this article, we'll explore how Gen Z is shaping pop culture in various ways, from their use of social media to their love of gaming and DIY culture.

Ways Gen Z Are Shaping Pop Culture

Gen Z’s shaping pop culture in various ways. Famous for being tech-savvy and fast with everything, but everyone has a question “what is pop culture?”. The literal pop culture definition is the pattern of cultural experiences and attitudes that exist in mainstream society. Here are some of the reasons why GenZ is shaping pop culture. 

1. The Rise of TikTok

TikTok has become a cultural force in a short amount of time. It has over a billion active users, and the majority of them are under the age of 30. The app has become a breeding ground for viral dances, memes, and challenges that have taken over social media. The short-form videos are easy to consume and share, making them perfect for social media. According to a survey by Morning Consult, 60% of Gen Z respondents in the United States have an active TikTok account, making it one of the most popular social media platforms for this generation.

One of the things that set TikTok apart from other social media platforms is its an algorithm. The app uses a unique algorithm that analyses users' behaviour to show them content they are likely to enjoy. This algorithm has made it easier for creators to gain followers and get their content seen by a wider audience. TikTok has also been instrumental in launching the careers of young creators and musicians who have gone on to achieve mainstream success.

2. Fortnite and the Gaming Culture

Fortnite is a battle royale game that has taken the gaming world by storm. It has over 350 million registered players and has become a cultural phenomenon. The game is free to play and is available on multiple platforms, including PC, Xbox, PlayStation, and mobile devices. Fortnite has created a new kind of gaming culture that is centred around community and social interaction.

One of the things that make Fortnite unique is its live events. The game has hosted several live events that have brought players together from all over the world. These events are not just about playing the game; they are about experiencing something together as a community. This has made Fortnite a popular destination for gamers looking for a sense of community and belonging.

3. The Gaming Industry and Esports

Gen Z's love of gaming has turned into a lucrative industry, with esports tournaments drawing crowds of thousands of fans and some players earning millions of dollars in prize money and endorsements. The popularity of games like Fortnite, League of Legends, and Overwatch has led to the creation of professional leagues and teams, with players and coaches earning salaries and sponsorships. This will also help in understanding "how to market to Gen Z," based on their behavior.

Esports tournaments are also becoming more mainstream, with major networks like ESPN and ABC airing events and news coverage. The rise of gaming culture has even led to the creation of college scholarships and degree programs focused on esports management and game design.

4. DIY Culture and Sustainability

Gen Z is known for their love of DIY culture, with many young people embracing the practice of creating or repairing things oneself rather than relying on professionals. This trend has led to the emergence of online communities focused on upcycling, thrifting, and sustainable living.

The DIY trend has also spread to fashion, with many young people creating their own clothing, jewelry, and accessories. This trend reflects Gen Z's desire for individuality and self-expression, as well as their concern for the environment and the impact of fast fashion.

5. Music and Film

Gen Z's taste in music and film is also different from previous generations, with a preference for more diverse and inclusive content. This has led to the rise of artists like Billie Eilish, who incorporates themes of mental health and body positivity in her music, and movies like "Moonlight," which explores the experiences of a young black man coming of age in Miami.

This generation is also more likely to consume content on streaming services like Netflix and Hulu, rather than traditional cable TV. This has led to a shift in the entertainment industry, with more original content being produced for streaming platforms.

6. Social Justice and Activism

Gen Z is known for their passion for social justice and activism, with many young people becoming involved in causes like climate change, racial justice, and LGBTQ+ rights. Social media has played a significant role in this trend, with platforms like Instagram and Twitter being used to organize protests, share information, and raise awareness about important issues.

The activism of Gen TikTok and Fortnite are two of the most popular apps among the younger generation, and they are influencing pop culture in a big way. TikTok is a video-sharing app that allows users to create short videos with music, while Fortnite is a popular online video game. Both of these apps have become a cultural phenomenon and have had a significant impact on how Gen Z interacts with pop culture.

7. The Impact on Pop Culture

TikTok and Fortnite have had a significant impact on pop culture, and the way we consume it. TikTok has become a driving force in the music industry, with several songs going viral on the app before becoming mainstream hits. The app has also launched the careers of several musicians, including Lil Nas X, who became a sensation after his song "Old Town Road" went viral on the app.

Fortnite has also had an impact on pop culture, especially in the world of gaming. The game has become a cultural phenomenon and has helped to legitimize gaming as a form of entertainment. Fortnite has also brought gamers together and has created a sense of community that is rare in the gaming world.

8. The Future of Pop Culture

As Gen Z continues to shape pop culture, it is likely that apps like TikTok and Fortnite will continue to play a significant role. These apps have created new opportunities for young creators and have given them a platform to showcase their talent. They have also created a new kind of pop culture that is centered around community and social interaction. 

According to a report by Ernst & Young, 76% of Gen Z respondents in the United States prefer streaming services over traditional television, suggesting a shift in their entertainment preferences.

TikTok and Fortnite have become cultural phenomena and have had a significant impact on pop culture. They have created new opportunities for young creators and have given them a platform to showcase their talent. 

These apps have also created a new kind of pop culture that is centred around community and social interaction. As we move into the future, it will be interesting to see how these apps evolve and how they continue to shape pop culture.

Moreover, Gen Z is also making their presence felt in the world of social justice and activism. They are more likely to be politically engaged and passionate about causes like climate change, racial justice, and LGBTQ+ rights. 

Social media has played a significant role in amplifying their voices and giving them a platform to advocate for change. The Black Lives Matter protests in 2020, for example, were largely organised and led by young people, many of whom were from Gen Z.

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