3 Identities of the Generation Z Era: The Inventor, Artist, Entrepreneur

Generation Z, also known as the post-millennial generation, comprises individuals born between 1997 and 2012. With the advent of technology, social media, and the internet, the world has become a global village, and Gen Z has been born into a digital age. As a result, this generation has developed unique identities that have redefined societal norms. a demographic group that has been shaped by the digital age, social media, and the gig economy. This generation has a reputation for being tech-savvy, socially conscious, and entrepreneurial. This article will explore the three identities that define Gen Z: the inventor, artist, and entrepreneur.

What are the 3 identities of the Generation Z Era?

One interesting aspect of Gen Z is that they have three primary identities that shape their worldview and experiences: the digital identity, the social identity, and the personal identity. The digital identity refers to how Gen Z presents themselves online and how they use technology to communicate and consume content. This will also help in understanding the market needs of Gen Z and how to market to Gen Z? Let's take a look at all 3 identities of Generation Z Era.

1. The Inventor

Gen Z has a reputation for being innovative and inventive. They have grown up with technology and have been exposed to it from a young age. As a result, they are often early adopters of new technology and are more likely to use it in creative ways. This has led to the emergence of the inventor identity, where Gen Z individuals leverage their technical expertise to create new products and services. Over 90% of Generation Z individuals have access to a smartphone, and nearly 70% own a laptop or computer. This helps in understanding how Gen Z's are technology driven and are working hand in hand with it.

Gen Z's exposure to technology from a young age has led to a culture of innovation and invention. This identity is characterized by individuals who use their technological expertise to create new products and services. The inventor identity is not limited to tech products; it can also extend to areas such as sustainable energy, healthcare, and education. The inventor identity is driven by the desire to solve real-world problems, and the success stories of young innovators such as Easton LaChappelle have inspired many Gen Zers to pursue this path.

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One notable example of the inventor identity is Easton LaChappelle, who at the age of 14, built his first robotic arm from LEGOs. He continued to develop his skills, and by the age of 17, he had built a 3D-printed robotic arm that he showcased at a science fair. Today, Easton is the founder of Unlimited Tomorrow, a company that creates affordable prosthetic limbs using 3D printing technology. His story is a testament to the power of the inventor's identity and the potential that Gen Z has to revolutionize the world.

One of the most well-known inventors from Gen Z is Palmer Luckey, the founder of Oculus VR. Luckey, who was born in 1992, created the Oculus Rift virtual reality headset in his parent's garage when he was just 19 years old. His invention revolutionized the gaming industry and sparked a new wave of interest in virtual reality. Today, Oculus VR is owned by Facebook and continues to innovate in the field of virtual and augmented reality.

Other examples of products created by the Inventor identity of Gen Z include the Impossible Burger, a plant-based meat alternative that was created by a team of scientists and foodies, and the solar-powered backpack, a portable charging device that was invented by a high school student.

2. The Artist

Another identity that defines Gen Z is the artist. With the rise of social media, Gen Z has access to a global audience, and many have used this platform to showcase their artistic talents. From music to fashion to visual arts, Gen Z is a generation of creatives who are not afraid to push boundaries and challenge societal norms.

Gen Z is often referred to as the "YouTube generation" because of its affinity for video content. This identity is characterized by individuals who use social media to showcase their artistic talents. Music, fashion, and visual arts are just some of the areas where Gen Z artists have made significant contributions. Social media platforms such as Instagram, TikTok, and YouTube have made it easier for young artists to gain a following and monetize their content. The artist's identity is driven by the desire to express oneself creatively and connect with others who share similar interests.

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One example of the artist's identity is Billie Eilish, who, at the age of 13, uploaded her first song to SoundCloud. Today, she is a Grammy award-winning artist who has sold millions of records worldwide. Her music has resonated with millions of Gen Zers worldwide, making her one of the most influential artists of her generation. Billie's story highlights the importance of creativity in defining the Gen Z identity.

Another example of an artist from Gen Z is Jalaiah Harmon, the teenager who created the viral Renegade dance on TikTok. Harmon's dance became a sensation on the platform and was eventually performed by celebrities like Lizzo and Kourtney Kardashian. Harmon has used her platform to raise awareness of issues like body positivity and self-confidence.

3. The Entrepreneur

Another identity of the Generation Z era is the entrepreneur. This group of individuals is passionate about starting and growing their businesses. Unlike previous generations, Gen Zers are not interested in working for others but rather want to create their own path. Gen Z is known for its entrepreneurial mindset. According to a study by The Center for Generational Kinetics, 61% of Gen Z individuals aspire to be entrepreneurs and start their own businesses. They are keen on exploring new ideas and utilizing technology to turn their dreams into reality. With access to vast resources and tools, they are able to create successful businesses in different industries.

One of the most significant advantages of being an entrepreneur is the freedom to work from anywhere in the world. With the growth of technology, it is now possible to start and manage a business from the comfort of your home. Gen Z entrepreneurs are not limited by geography or traditional office setups, and they take advantage of this freedom to create unique and innovative business models.

Another notable characteristic of Gen Z entrepreneurs is their focus on social impact. They are not just interested in making money but also in creating positive change in society. This group is particularly interested in issues such as climate change, racial and gender equality, and poverty alleviation. They incorporate these values into their businesses, creating companies that are not just profitable but also make a positive impact on society. In addition to their focus on social impact, Gen Z entrepreneurs are known for their ability to leverage technology. They use social media and other digital platforms to market their businesses, connect with customers, and collaborate with other entrepreneurs. They are also adept at using data analytics and other tools to gain insights into customer behavior and improve their products and services.

With the rise of the gig economy and remote work, Gen Z entrepreneurs have more opportunities than ever before to start and grow their businesses. They are able to work on their own terms, pursue their passions, and create successful companies that have a positive impact on society.

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Gen Z is a generation of digital natives who have grown up with access to the internet and social media. This identity is characterized by individuals who use their digital skills to create businesses and disrupt traditional industries. The entrepreneur identity is not limited to tech startups; it can also extend to areas such as e-commerce, social media marketing, and content creation. The rise of the gig economy and the accessibility of technology have made it easier for Gen Zers to start their businesses and become financially independent. One of the most popular student entrepreneurs of our generation is Mark Zuckerberg, read all about his journey on our webstory on Decoding Student Entrepreneur: Mark Zuckerberg.

In conclusion, the three identities of Generation Z highlight the unique characteristics of this generation. The inventor, artist, and entrepreneur identities showcase the creativity, innovation, and entrepreneurial spirit that define Gen Z. As this generation continues to come of age, it will be interesting to see how these identities evolve and shape the future of society.

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