The Importance of Videos as Touchpoints for Student Tenants

In today's digital age, visual content is a powerful tool that dominates online platforms. In the student housing market, where the competition is fierce, capturing the attention of prospective student residents and enhancing their experiences is paramount. This blog delves into the significance of video marketing for real estate as touchpoints in the student housing market, highlighting their benefits and offering insights into creating effective video strategies.

What is Video Marketing?

Video marketing is a digital marketing strategy that uses video content to promote a product or service and improve brand awareness. It involves creating and sharing videos that are designed to engage target audiences, increase brand visibility, and drive sales or conversions.

Video marketing for real estate in the student housing sector can take many forms, like explainer videos, brand films, virtual tours, video ads, etc. Using video marketing has become increasingly popular and efficient due to its effectiveness in capturing attention, its broad reach via social media and other digital platforms, and its ability to convey complex information in an easily digestible manner.

Is Video Marketing for Real Estate Effective in Student Housing?

Videos offer a unique and personalized touchpoint that establishes a direct connection with students. With the power of video content, students are granted the remarkable opportunity to take off on virtual journeys, delving into the world of their prospective living spaces.

• Beyond the mere visual aspect, video marketing for real estate facilitates an intricate understanding of the many amenities and services that await, painting a clear picture of the lifestyle that can be embraced. By blending the visual and emotional elements seamlessly, videos create a bridge between anticipation and reality, enriching the decision-making process for student residents as they embark on their educational journeys.
• Video marketing for real estate is a game-changer in the student housing industry, offering immersive virtual tours that let potential residents explore properties virtually. These tours provide insights into space, layout, and ambiance, helping students envision themselves residing there. By showcasing various rooms, common areas, and amenities, videos empower students to assess housing suitability.

Benefits of Video Marketing for Property Management Groups

Virtual tours save time and effort, especially for international students as they can get clear visuals of the property they wish to choose for their upcoming academic experience. Leveraging video marketing for real estate on social media amplifies visibility and engagement to effectively reach the target audience using, platforms like YouTube, Instagram, and TikTok. As per the recent data by Conversionlogix, 96% of the student population from age 18-25 uses YouTube regularly, giving PMGs an effective video advertising platform to showcase their properties. Here’s why PMGs should utilize video marketing for real estate to enhance the experiences of students:

1. Immersive Virtual Tours: One of the key advantages of using video marketing for real estate as touchpoints in the student housing industry is their ability to provide immersive virtual tours. Prospective student residents can view a virtual walk-through of the property, giving them a sense of space, layout, and ambiance.

This immersive experience enables them to visualize themselves staying in the student housing facility, helping them make informed decisions. By showcasing different types of rooms, common areas, and amenities, videos enable students to gauge the suitability of the housing for their preferences and needs. Moreover, virtual tours eliminate the need for physical visits until the final selection stage, saving cost, time, and effort for prospective students.

2. Building Authentic Connections: Videos play a pivotal role in building authentic connections with prospective student residents. Through videos, property management groups have an opportunity to showcase the unique features of their facilities, highlight the vibrant community, get a chance to introduce the staff and residents, and much more.

By featuring current student residents in testimonials or interactive videos, potential residents can gain firsthand insights into the experiences and lifestyles within the community. This humanizes the brand and fosters trust and relatability, ultimately influencing the decision-making process. Additionally, video marketing for real estate can portray the vibrant social activities and events organized within housing facilities, giving students a glimpse of the exciting campus life awaiting them.

3. Improved Communication and Transparency: Effective communication and transparency are vital in the student housing market. Videos act as a bridge between the housing provider and the student residents by conveying information clearly and concisely. Through instructional videos, residents can easily understand the rules, guidelines, and facilities available.

Furthermore, videos allow for real-time updates on any changes or maintenance work happening within the housing community, ensuring that residents are informed and involved. This transparency helps build a positive and trustworthy relationship between the provider and the residents.

4. Leveraging Social Media Platforms: Social media platforms have become the primary means of communication and information-sharing portals among students. Videos are highly shareable and easily consumable on these platforms, making them an ideal medium for reaching and engaging the target audience. By creating and sharing compelling videos on platforms like YouTube, Instagram, and Facebook, student housing providers can enhance their visibility and attract potential residents.

These videos can include tips for apartment living, showcasing amenities, or any information to ease the booking process. The viral nature of videos on social media can significantly expand the reach and impact of student housing provider's marketing efforts.

Amber's Global Impact in Key Source Countries with Video Content

When it comes to video marketing for real estate in the student housing industry, aggregators like amber assist PMGs by providing visual content that not only helps students choose suitable student accommodation but also gives them information about important visa requirements to ease the booking process. According to the Student Housing Partners Report 2023, amber has helped over 24,000 students in the last year with its wide range of services.

Operating across 6 countries and 80 locations, this top student housing solutions provider has emerged as a leading student accommodation marketplace globally, boasting a comprehensive listing of over 1 million student housing units. Here are some interesting statistics from key source markets in countries targeted by amber to attract diverse audiences:

• From March 2022 to August 2023, amber’s YouTube channel has gained 12.5 million views on over 1k videos across the channel. Amber has gained over 6.55k subscribers with high-impact videos, targeting students from major key regions in the past year.
• Informative videos covering the best student accommodations in popular cities, and city guides for international students, tend to gain more views and attractions globally. Our video on Top Budget Student Accommodation in Nottingham has gained 379k views in just over 6 months.
• These engaging videos encompass an array of categories, including property tours, video tours, visa guides, and YouTube shorts. This extensive viewership is drawn from a diverse global audience, prominently hailing from countries, such as India, the UK, Australia, Indonesia, and Pakistan.
• Amber's content has garnered massive popularity in India, drawing in a remarkable total of 1,889,556 viewers. With a 1-minute 20-second average view time, the total watch time accumulates to 10,792.9924 hours, underscoring amber's digital influence and cross-border connectivity.
• Amber has successfully catered to audiences in these key regions to ensure the optimum usage of video content for listed property managers. With expert video editors and high-quality software, property management groups get a chance to connect with audiences effectively and ultimately enhance their upcoming academic experiences.

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Conclusion

In the competitive landscape of the student housing market, it is crucial to embrace innovative strategies that resonate with the target audience. Video marketing for real estate in student housing as touchpoints has emerged as a powerful tool for engaging student residents. This includes offering them immersive virtual tours, fostering authentic connections, facilitating communication, and leveraging social media as video marketing platforms.

By harnessing the power of video marketing for real estate, student housing providers can effectively communicate their value propositions, enhance the student experience, and establish a strong brand presence. As the student housing industry continues to evolve, embracing videos as touchpoints will remain essential for attracting and retaining student residents in an increasingly digital world. If property managers are looking to harness the power of video content effectively, listing your property with amber can significantly amplify your reach with the right target audience.