Top Unis For Masters in Digital Marketing in Australia

If you have completed your bachelor's and are looking forward to studying for advanced degrees, then hats off to you for that commitment to your growth. In today's digital age, where everything is moving online, the demand for digital marketing professionals has increased exponentially. Pursuing a postgraduate diploma in Digital Marketing in Australia can open up a plethora of opportunities for individuals who are passionate about the field and want to establish a career in this dynamic industry.

Masters in Digital Marketing in Australia takes anywhere from 1 to 2 years to complete and will give you a competitive edge over others in digital marketing. However, here we are going to guide you in choosing the right college. Understanding the eligibility criteria for digital marketing and managing the fees can be a daunting task, so we've done the work for you. Know everything you need to know about pursuing a Masters in Digital Marketing in Australia.

Why study Master's in Digital Marketing in Australia?

Let us ask the important question: out of all the countries and universities, why should we study in Australia? The number one reason is career opportunities. With a high value for the digital marketing course in Australia, the jobs and salaries are better than in other professions. Moreover, with the increasingly digital market space, opportunities in this profession are growing exponentially. 

Second, a few of the top-ranked universities for digital marketing are in Australia, implying that one will attain the quality education needed to progress their career and professional growth. Here are the top 10 universities providing Masters in Digital Marketing in Australia.

Top Universities for Master’s in Digital Marketing in Australia

1. University of Melbourne

QS World University Ranking: 33th
Average Fees: AUD 37,000 to AUD 40,000
Courses: Marketing Research, Customer Experience Design, Social Media and Viral Marketing
Dates to Apply: February 2024 to 30th November 2024

‍Ranked 1st in Australia, the University of Melbourne offers one of the top programs for Masters in Digital Marketing in Australia. Pursuing your degree here will enhance your marketing knowledge and skills in the digital domain while being exposed to real-world skills. Lasting for 18 months full-time or 3 years part-time, this course is bound to leave you well-equipped for analysis and solving complex marketing problems. The course curriculum is designed to give students an in-depth understanding of the latest digital marketing strategies and techniques, including search engine optimization, social media marketing, email marketing, and more.
‍Website: The University of Melbourne

2. Monash University

QS World University Ranking: 57th
Average Fees: AUD 37,000 to AUD 40,000
Courses: Digital Marketing Strategy, Optimising Campaigns and Websites, Digital Advertising and Automation
Dates to Apply: 1st April 2024 to 31st August 2024

Monash university offers multiple master's coursework to aspiring students, many being online. However, its Master of Marketing and Digital Connections is the most sought-after in the marketing domain. Lasting 1 year full-time or 2 years part-time at Caulfield, the course offers quality research and study, enabling you to focus on specialist areas. The course curriculum covers various topics, including social media marketing, mobile marketing, data analytics, and content marketing. Lasting 1 year full-time or 2 years part-time at Caulfield, the course offers quality research and study, enabling you to focus on specialist areas. The average fee for the online course is around AUD 4125 per unit.
Website: Monash University

3. University of Adelaide

QS World University Ranking: 109th
Average Fees: AUD 37,000 to AUD 40,000
Courses: Digital Strategies, Market Research, Branding
Dates to Apply: 24th April 2024 to 15th November 2024

The Master of Marketing degree at the University of Adelaide is 2 years full-time course taught at the North Terrace campus in Adelaide, and it is one of the top digital marketing courses in Australia for international students. The intakes for Master’s in Australia happen regularly in January, May, and September. Through the course, you will gain the knowledge to develop your business and marketing talents while also allowing you to explore your creativity through a major project. 
Website: The University of Adelaide

4. University of Technology Sydney

QS World University Ranking: 137th
Average Fees: AUD 37,000 to AUD 40,000
Courses: Marketing Management, Brand Management, Data-Driven Insights
Dates to Apply: July 2024

One of the top universities in Australia for digital marketing, UTS offers two digital marketing courses in Australia for international students. The latter is a 100% online course that allows you to work full-time while learning. The former offers specializations in digital marketing and is a 1.5-year course if taken full-time with an option for a part-time course which lasts 3 years. The course will enable you to bring about effective strategies and adapt to the ever-changing digital landscape of social media, digital marketing and analytics, marketing management, and much more. The average fee for a Master’s in Digital Marketing at UTS is around AUD 954 per credit point, with the course comprising 72 credit points.
Website: University of Technology Sydney

5. Macquarie University

QS World University Ranking: 195th
Average Fees: AUD 37,000 to AUD 40,000
Courses: Market Analysis, Social Marketing
Dates to Apply: Till 6th August 2023

A Master of Marketing course lasting 1 year full-time with an acceptance rate of 40%, the Macquarie campus offers one of the top programs for Masters in Digital Marketing in Australia while offering students a lush green and vibrant environment. You will learn how to tackle real-world problems, apply practical approaches, and provide you with the skill set to adapt easily to the developing digital marketing domain. The average fee for a Master’s in Digital Marketing at Macquarie University is around AUD 510 per credit point. 
Website:Macquarie University

6. La Tobre University

QS World University Ranking 2024: 316
Average Fees: AUD 37,000 to AUD 40,000
Courses: Content Strategy, Communication
Dates to Apply: 5th December 2024

Located in Melbourne, La Tobre is among the Top Universities for Masters in Digital Marketing in Australia. The digital marketing course at La Tobre provides students with a comprehensive education at an acceptance rate of 60% in the dynamic field of digital marketing, offers up to 7 specializations, and is a 2-year full-time course. With its focus on practical skills and real-world experience, this program will surely equip students with the knowledge and tools they need for career opportunities like content strategist, traffic manager, and digital marketing manager. 
Website:  La Trobe University

7.  Charles Sturt University

QS World University Ranking 2024: 801
Average Fees: AUD 32,992 to AUD 35,000
Courses: Content Strategy, Communication
Dates To Apply: 1st February 2024 to November 30th 2024

Charles Sturt University (CSU) offers a Master of Applied Digital Marketing program that prepares students for the dynamic and fast-paced digital marketing industry. The program is the only one in Australia that covers all the major aspects of digital marketing, such as social media, search, analytics, strategy, planning, selling, and big data. The program is also flexible and workplace-focused, allowing students to study online and apply their learning to real-world scenarios. CSU has a reputation for excellence in marketing education and research, with world-class academics and industry experts as lecturers.
Website: Charles Sturt University

8.  Curtin University

QS World University Ranking 2024: 200
Average Fees: AUD 30,750 to AUD 35,000
Courses: Social Media Marketing, web media creation
Dates To Apply: 8th February 2024 to 4th July 2024

Curtin University (CU) offers a Master of Digital and Social Media program that equips students with advanced online communication, social media management, and web media creation skills. The program also includes a research project where students can explore contemporary industry problems and challenges. The program is flexible and workplace-focused, allowing students to study online or on campus and apply their learning to real-world scenarios. By choosing CU, students can gain the knowledge and skills to become astute and professional online communicators in the dynamic and fast-paced digital and social media industry.
Website: Curtin University

9.  University of Southern Queensland

QS World University Ranking 2024: 410
Average Fees: AUD 31,360 to AUD 32,423 
Courses: Marketing Strategies
Dates To Apply: February 19th 2024 to July 8th 2024

The University of Southern Queensland (USQ) is a good choice for pursuing a Master of Business (Digital Marketing) in Australia in 2024. This degree will equip you with the skills and knowledge to use digital channels, tools, and technologies to analyze, interpret, and present data for marketing strategies and tactics. You will also learn about consumer behavior, leadership, and economics. The degree can be completed online or on-campus in two years, and it is recognized by the Australian Marketing Institute. USQ is ranked among the top 10 universities in Australia for graduate employability, and it has a reputation for excellence in teaching and research.
Website: University of Southern Queensland‍

10. University of Newcastle

QS World University Ranking 2024: 173rd
Average Fees: AUD 42,345 to AUD 44,000
Courses: Marketing Analysis, Social Media Marketing
Dates To Apply: February 19th 2024 to July 8th 2024

The University of Newcastle is one of the top universities to study digital marketing in Australia in 2024. According to the QS World University Rankings, it is one of the top regional universities in Australia. It offers a Bachelor of Business with a major in Marketing, which covers topics such as consumer behavior, digital marketing, marketing analytics, and social media marketing. The University of Newcastle also has a strong reputation for research excellence, with 95% of its research being ‘at’ or 'above world standard. Students who study digital marketing at the University of Newcastle can benefit from its global engagement, employment outcomes, and sustainability initiatives.
Website: University of Newcastle

Eligibility for Master’s in Digital Marketing in Australia

Decided to pursue a degree in Australia and want to know if you are eligible. The requirements for a Masters in Digital Marketing in Australia are relatively simple. An eligible student requires:

1. An IELTS or TOEFL score with a minimum of 6.5 and 7.5 overall, respectively.
2. A 3-4 year bachelor’s degree with a marketing preference.
3. A minimum of 3.0 GPA in the undergraduate course.
4. Some work experience, however, is not mandatory.

While this is the base eligibility criteria, it does vary slightly for different universities. More information can be found on their official website. 

Cost of studying for Master’s in Digital Marketing in Australia

Of course, before we head to Australia, it’s vital to understand the cost implications of pursuing a Masters in Digital Marketing in Australia. While the average cost of the programs is on the steeper end, costing between 20,000 AUD to 35,000 AUD or even 70,000 AUD per year for certain universities, it should be noted that the universities offer multiple scholarships to lower the burden on your pocket. You can also check out the Top Student Discount Cards In Australia.

Now, let us break down these costs:

‍1. Pre-Arrival: your path to a Masters in Digital Marketing in Australia starts from home, with application fees for different colleges, IELTS and TOEFL, and visa fees. An aspiring student may be required to hold health insurance as well. And finally, the air travel cost.

‍2. Tuition fees: college is always on the steep side regarding tuition fees. Courses can vary anywhere from 30,000 to 70,000 AUD annually from university to university.

3. Cost of living: depending on one’s lifestyle, the cost of living can be steep or pocket-friendly. However, these include paying for books, transportation, and groceries and may cost you an average of 20,000 to 24,000 AUD per year.. Of course, one can lower this significantly by being more economical.

Scholarships for Master’s in Digital Marketing in Australia

Studying as an International student can be costly and be a barrier to your dreams. Thankfully Australian universities have multiple internal and external scholarships for international students to ease the burden of funding and focus on attaining quality education. Some of the  scholarships that can assist you during your Master's in Digital Marketing in Australia are mentioned below:

1. Deakin International Scholarships: A coursework scholarship offered by Deakin University, it offers a 25% waiver on student fees for international students enrolling in colleges in Australia.
2. La Trobe International Scholarships: Offered by La Trobe University, it offers a 25% waiver for students showcasing academic excellence.
3. Global Excellence Scholarship: An initiative offering a stunning 50% tuition waiver for international students showing outstanding academic performances while enrolled in the University of Adelaide.
4. Australian Government Research Training Program: For students pursuing master’s and research programs in Australia, this scholarship offers tuition fees, living expenses, and other allowances.
5. International Student Award: Offered by the University of New South Wales to international students from select countries,  receiving a 15% towards tuition fees for each year of study. 
6. Australian Awards: With assistance in the form of total tuition fees, a return air ticket and more, this scholarship is offered to students with origins from nations in Asia, Africa, and the Middle East, among others.

Admission Process for Digital Marketing Master’s in Australia 

Now that you are eligible for a Digital Marketing Master's in Australia and decided on a college let’s dive into the application process. The application dates open with varying timestamps which can be found on the official websites. Intakes for a Master's in Digital Marketing in Australia occurs multiple times for various universities.

To apply, a student requires the following documentation:

1. Original transcripts of academics. If in an alternate language, a copy in english is required along with the original.
2. Letters of recommendations
3. Statement of purpose
4. Detailed resume

After receiving an offer, you will be required to start your visa application process starting with the genuine temporary entrant letter. 

Digital Marketing jobs in Australia

Onto the important bit, what do we get out of pursuing a Master's in Digital Marketing in Australia? The need for digital marketing specialists in Australia and the world has shown an increasing graph. Moreover, in the post-Covid scenario, digital marketing has become the forefront of marketing. With a digital marketing degree, one becomes an all-rounder of content marketing, search engine management and optimisation, digital analysis and social media marketing. The average salary of a full-time digital marketing specialist working around 44 hours a week is around 85,000 AUD, which is rather impressive. A few jobs with average salaries that will be available post Master’s in Digital Marketing in Australia are:

Considering every business requires a marketing department, and with the modern world shifting fully towards the digital world, the Masters in Digital Marketing in Australia is only bound to open more doors and increase your professional growth. Enroll today and stay competitive to be the best.