20 Top Beauty Micro-Influencers You Wanna Work With In 2025

Explore our curated list of 20 beauty micro-influencers such as Caroline Hirons, Hyram Yarbro, Ozy, Malvika Sitlani, Debashree Banerjee, Amy Serrano, Shreya Jain and more!
Looking to boost your beauty brand's reach with some incredible makeup and skincare influencers? Here are the top 20 beauty influencers you should work with to get your products noticed and loved! From detailed tutorials to honest reviews, these influencers have built a loyal following that trusts their every word. Ready to discover who can help your brand shine? Before we dive in, let's understand what a beauty influencer is and what they exactly do.

Who is a Beauty Influencer?

A beauty influencer is someone who has a significant presence and following on social media platforms, particularly Instagram, YouTube, and TikTok, and specialises in creating content related to beauty, skincare, makeup, haircare, and fashion. They often share tips, tutorials, product reviews, and recommendations with their audience. Beauty influencers typically collaborate with brands, promote products, and may even launch their own beauty lines. They can influence their follower's purchasing decisions and trends within the beauty industry.

Top 20 Beauty Micro-Influencers in 2024 

1. Caroline Hirons

• Instagram: @carolinehirons
• Known For: Focuses on skincare with honest reviews
• Followers: 744K
• Engagement Rate: 8.5%

Caroline Hirons is like your skincare bestie on Instagram. She knows all the secrets to keeping your skin happy and healthy. You should follow her because she gives honest advice about skincare products that actually work. Brands should team up with her because she's super trusted by her followers, which means if she loves a product, they're going to want to try it, too!

2. Hyram Yarbro

• Instagram: @hyram
• Known For: Skincare expert with educational content
• Followers: 844K
• Engagement rate: 10.2%

Hyram is the skincare superhero you need in your feed! He's all about affordable skincare that actually does the job. If you follow him, you'll learn tons about taking care of your skin without breaking the bank. Brands should work with him because he's great at convincing people to try out new products, eco-friendly ones!

3. Shalini Kutti

• Instagram: @urshaynesss
• Known For: Minimalistic Makeup tutorials and reviews
• Followers: 174K
• Engagement rate: 9.8%

Shalini Kutti is a makeup artist and beauty influencer known for her creative yet minimalistic makeup looks and tutorials. She is the makeup magician you've been looking for! Her makeup looks like a work of art. If you follow her, you'll get loads of ideas for your next makeup look for parties, events and even grand celebrations. Brands should team up with her because she makes their products look amazing, and her followers are always eager to try out her recommendations!

4. Amy Serrano

• Instagram: @amyserrano
• Known For: Lifestyle, fashion, and beauty content
• Followers: 44K on Instagram 
• Engagement Rate: 7.3%

Amy Serrano is the queen of cool on Instagram. Her style is all about keeping it simple and chic. Follow her for totally on-point fashion, beauty, and lifestyle tips. Brands should partner with her because her content is so stylish and relatable, making their products look effortlessly cool.

5. Cecilia

• Instagram: @cecjinksk
• Known For: Skincare and makeup enthusiast with relatable videos
• Followers: 619K
• Engagement Rate: 11.5%

Cecilia is the makeup guru you need in your life! Her makeup skills are seriously impressive, and she's not afraid to share her secrets. Following her means you'll never run out of ideas for killer makeup looks. Brands should collaborate with her because she can make their products shine in her tutorials, making her followers want to buy them ASAP!

6. Ozy

• Instagram: @makeupozy
• Known For: Makeup, hair, fragrance, and skincare content with a focus on glamour
• Followers: 13.9K
• Engagement Rate: 9.0%

Ozy is like your best friend who's always in the know about the latest beauty trends. Their feed is full of fun and colourful content that'll brighten your day. Following Ozy means you'll stay ahead of the world with all things beauty. Brands should team up with Ozy because their fresh and vibrant content will make their products stand out and catch the eye of their audience.

7. Divina Wong

• Instagram: @divinamuse
• Known For: Amazing makeup skills
• Followers: 146K
• Engagement Rate: 8.7%

Divina Wong is the skincare enthusiast you want on your Instagram feed. She's passionate about finding the best skincare solutions and sharing them with her followers. Following Divina means you'll get insider tips on how to achieve that glowy skin you've always wanted. Brands should collaborate with Divina because her honest reviews and recommendations can create a buzz around their products and drive sales.

8. Shreya Jain

• Instagram: @shreyajain26
• Known For: Makeup tutorials, product reviews, and beauty tips
• Followers: 439K
• Engagement Rate: 9.3%

Shreya Jain is THE beauty influencer who's here to make your beauty dreams come true. Her tutorials are easy to follow, and she's always experimenting with new looks. Following Shreya means you'll never get bored with your makeup routine. Brands should partner with Shreya because her fun and approachable personality makes her followers trust her recommendations, making her a great advocate for their products.

9. Debasree Banerjee

• Instagram: @debasreee
• Known For: Beauty and lifestyle content with a focus on makeup and skincare
• Followers: 301K
• Engagement Rate: 7.8%

Debasree Banerjee is one of the best beauty influencers on Instagram who's all about spreading positivity and self-love. Her content is empowering and uplifting, making you feel good inside and out. Following Debasree means you'll get doses of inspiration to boost your confidence. Brands should collaborate with Debasree because her message of self-love resonates with her followers, making her an influential voice in the beauty community

10. Dr. Bhagyashree

• Instagram: @drbhagyashree
• Known For: Skincare tips and dermatological advice
• Followers: 1.4M
• Engagement Rate: 6.5%

Dr Bhagyashree is a skincare expert who debunks myths and gives you the facts about skincare. Her content is informative and educational, helping you make informed decisions about your skincare routine. Following Dr Bhagyashree means you'll learn how to take better care of your skin. Brands should partner with Dr Bhagyashree because her expertise and authority in skincare can lend credibility to their products, making them more appealing to their audience.

11. Yashwant Singh

• Instagram: @yashwantsngh
• Known For: Skincare and make-up tips 
• Followers: 44K
• Engagement Rate: 8.2%

Yashwant Singh is a men's grooming and skincare expert who's changing the game. His content is all about helping men look and feel their best with easy-to-follow tips and product reviews. Following Yashwant means you'll get the best advice on grooming and skincare for men. Brands should collaborate with Yashwant because he speaks directly to a growing market of men interested in grooming, making him a valuable partner for promoting their products. 

12. Aishwarya Kandpal

• Instagram: @indianskinblog
• Known For: Skincare and haircare
• Followers: 81.2K
• Engagement Rate: 7.9%

Aishwarya Kandpal is your go-to for all things beauty and fashion. Her elegant and stylish content will inspire you to step up your beauty game. Following her means you'll always have the latest beauty tips and fashion trends at your fingertips. Brands should team up with Aishwarya because her sophisticated style and eye for detail make her a perfect ambassador for high-quality beauty and fashion products.

13. Shalini Srivastava

• Instagram: @knot_me_pretty
• Known For: Hair and makeup tutorials, beauty hacks, and DIYs
• Followers: 602K
• Engagement Rate: 8.4%

Shalini Srivastava is a beauty influencer who keeps it real. Her down-to-earth approach and practical tips make beauty accessible to everyone. You should follow Shalini if you want to get honest reviews and easy beauty hacks that actually work. Brands should collaborate with Shalini because her authenticity and relatability make her followers trust her recommendations, driving real engagement and interest in their products.

14. Ankita Chaturvedi

• Instagram: @corallistablog
• Known For: Beauty and makeup tutorials, product reviews
• Followers: 378K
• Engagement Rate: 8.6%

Ankita Chaturvedi is a beauty influencer who loves experimenting with new looks. Her tutorials and product reviews are fun and informative, making beauty routines exciting. Brands should partner with Ankita because her creativity and enthusiasm for beauty make her a fantastic advocate for their products, encouraging her followers to try new things.

15. Malvika Sitlani

• Instagram: @malvikasitlani
• Known For: Beauty and hair tips, makeup tutorials
• Followers: 699K
• Engagement rate: 7.5%

Malvika Sitlani is one of the coolest beauty influencers out there! A new mother who also shows breastfeeding-safe products now, she is famous for her vibrant and engaging content, which makes beauty fun and accessible. Following Malvika means you'll get inspired to try bold and beautiful makeup styles. Brands should collaborate with her because her lively personality and creative content can bring their products to life, attracting attention and driving sales.

16. Marie Falonne Jean

• Instagram: @faily.makeup
• Known For: Makeup-focused influencer with additional content on travel, fashion, and lifestyle
• Followers: 24.9K 
• Engagement rate: 9.1%

Marie Falonne Jean is a beauty influencer known for her flawless makeup tutorials and skincare advice. She has a warm and inviting presence that makes her content enjoyable to watch. Following Marie means you'll learn how to perfect your beauty routine with ease. Brands should team up with Marie because her skilful demonstrations and genuine reviews can effectively showcase their products to a highly engaged audience. 

17. Alexis Christine

• Instagram: @alexischristine_xo
• Known For: UGC creator and coach with extensive experience
• Followers: 28K
• Engagement Rate: 8.0%

Alexis Christine is a beauty and fashion influencer with a modern and trendy style. Her content is full of fresh ideas and stylish looks that keep her followers inspired. Following her will make sure you'll always know about the latest beauty and fashion trends. Brands should collaborate with Alexis because her trendy content and loyal following can help boost their brand's visibility and appeal.

18. Adrianna Kalisz

• Instagram: @helloadri
• Known For: Interactive makeup series and high engagement rates
• Followers: 74K
• Engagement Rate: 7.6%

Adrianna Kalisz is a beauty influencer who loves sharing her passion for makeup and skincare. Her tutorials are easy to follow, and her product reviews are honest and thorough. Following Adrianna means you'll get great beauty tips and discover new products. Brands should team up with Adrianna because her detailed reviews and tutorials can effectively highlight their products' benefits, driving interest and engagement.

19. Justyna

• Instagram: @judienowak
• Known For: Hair styling tips for long hair
• Followers: 90K
• Engagement Rate: 8.9%

Justyna is a beauty and skincare enthusiast who shares her journey and tips with her followers. Her content is relatable and informative, making beauty routines feel achievable. Following Justyna means you'll get practical advice and product recommendations that work. Brands should collaborate with Justyna because her relatable content and genuine recommendations resonate well with her audience, encouraging them to try new products.

20. Nyma Tang

• Instagram: @nymatang
• Known For: Mix of fashion and beauty content
• Followers: 452K
• Engagement Rate: 10.0%

Nyma Tang is a beauty influencer known for her "The Darkest Shade" series, where she tests the darkest shades of makeup products. She's a strong advocate for diversity and inclusivity in the beauty industry. Following Nyma means you'll get honest reviews and see how products work on deeper skin tones. Brands should team up with Nyma because her influential voice and commitment to inclusivity can help them reach a broader and more diverse audience.

Beauty influencers bring unique and valuable content to their followers, from skincare tips to creative makeup looks. Each influencer has their own style and expertise, making them special and worth following. Whether you're looking for skincare advice, makeup inspiration, or just some beauty fun, these influencers have got you covered! If you are looking for some of the top fashion influencers out there, we have got your back, and if you want to know how to become an influencer and the types of influencers out there, you can check out our blogs on the same!