Top 20 Beauty Influencers You Must Follow

TikTok has taken the world by storm, and the beauty community is thriving on this vibrant platform. From innovative makeup tutorials to stunning transformations, TikTok beauty influencers are redefining the beauty landscape. In this article, we'll dive into the top 20 makeup influencers on TikTok, exploring their unique styles, niches, follower counts, and why they're worth following. Let's get started!

Top 20 Beauty Influencers You Must Follow

Let’s look at the top 20 beauty influencers who are shaping the TikTok beauty industry. 

1. Nikkia Joy

• Niche: Makeup Tutorials and Reviews
• Followers: 1M
• TikTok Link: Nikkia Joy

Nikkia Joy is renowned for her in-depth makeup tutorials and honest product reviews. Her ability to break down complex makeup techniques into easy-to-follow steps makes her a favourite among both beginners and experts. What sets Nikkia apart is her commitment to transparency and authenticity, providing her audience with trustworthy advice and high-quality content.

2. Nekoyanin

• Niche: Cosplay and Artistic Makeup
• Followers: 1M
• TikTok Link: Nekoyanin

Nekoyanin's artistic flair shines through in her stunning cosplay transformations and creative makeup looks. Her attention to detail and imaginative designs captivate viewers, inspiring them to experiment with their artistic expressions. Nekoyanin's unique approach to blending cosplay with makeup artistry makes her a standout influencer in the beauty community.

3. Makeup by Analiza

• Niche: Everyday Glam and Lifestyle
• Followers: 22.1M
• TikTok Link: Makeup by Analiza

Makeup by Analiza specialises in everyday glam looks that are both achievable and stunning. Her practical tips and relatable content resonate with her audience, making her tutorials a go-to for those seeking effortless beauty. Analiza's warm and approachable personality adds a personal touch to her videos, making her followers feel like they're getting advice from a friend.

4. Sanny

• Niche: Skincare and Natural Beauty
• Followers: 128K
• TikTok Link: Sanny

Sanny's focus on skincare and natural beauty has garnered her a loyal following. She shares valuable insights into skincare routines, making her one of the best TikTok skincare influencers, product recommendations, and natural makeup looks. Sanny's emphasis on embracing one's natural beauty and caring for the skin makes her content refreshing and empowering for her audience. Check out the top beauty influencers on Instagram, too! 

5. Flossynaci

• Niche: Bold and Colorful Makeup
• Followers: 1M
• TikTok Link: Flossynaci

Flossynaci is known for her bold and colourful makeup looks, which push the boundaries of traditional beauty. Her vibrant and daring style encourages viewers to step out of their comfort zones and embrace creativity. Flossynaci's fearless approach to makeup and energetic personality make her a must-follow for anyone looking to spice up their beauty routine.

6. Maryan ahmedey

• Niche: Beauty Tips and Tricks
• Followers: 19.2M
• TikTok Link: Maryan ahmedey

Maryan Ahmedey shares a plethora of beauty tips and tricks that make life easier and more glamorous. From quick fixes to in-depth tutorials, her content is both informative and practical. Maryan's friendly demeanor and knack for simplifying complex techniques have earned her a dedicated following who appreciate her straightforward approach.

7. BJ Bushra

• Niche: Inclusive Beauty and Representation
• Followers: 987K
• TikTok Link: BJ Bushra

BJ Bushra is a champion of inclusive beauty, advocating for representation and diversity in the beauty industry. Her content celebrates beauty in all its forms, highlighting different skin tones, types, and features. BJ's commitment to inclusivity and her engaging personality make her an influential voice in the beauty community.

8. Trevor Barrett

• Niche: Drag Makeup and Performance
• Followers: 985K
• TikTok Link: Trevor Barrett

Trevor Barrett's expertise in drag makeup and performance is nothing short of spectacular. His transformation videos showcase his incredible talent and attention to detail, inspiring viewers with his creativity and artistry. Trevor's bold and theatrical approach to makeup makes his content both entertaining and educational.

9. sarahli

• Niche: Minimalist Beauty and Skincare
• Followers: 35M
• TikTok Link: sarahli

Sarahli focuses on minimalist beauty and skincare, promoting a less-is-more philosophy. Her content emphasises natural beauty and simple routines, appealing to those who prefer a more understated approach. Sarahli's calming presence and her role as one of the best TikTok skincare influencers make her a refreshing voice in the often overwhelming world of beauty.

10. Sasha_British

• Niche: Glamorous Makeup and Fashion
• Followers: 125.4M
• TikTok Link: Sasha_British

Sasha_British brings a touch of glamour to TikTok with her stunning makeup looks and chic fashion sense. Her tutorials and styling tips inspire her audience to embrace their inner diva and look fabulous every day. Sasha's elegant and sophisticated content sets her apart in the beauty influencer space. Sasha is a beauty influencer and a fashion influencer. 

11. Yazi Cole

• Niche: Makeup Challenges and Fun Looks
• Followers: 959K
• TikTok Link: Yazi Cole

Yazi Cole is all about having fun with makeup through challenges and creative looks. Her playful and experimental approach makes her videos enjoyable and engaging. Yazi's ability to combine entertainment with beauty education keeps her audience coming back for more.

12. enna 💌

• Niche: Soft-Glam, and Romantic Looks
• Followers: 949K
• TikTok Link: enna 💌

Enna's soft glam and romantic makeup looks are perfect for those who love subtle elegance. Her tutorials are detailed yet easy to follow, making it simple for her audience to recreate her enchanting looks. Enna's gentle and soothing style adds a touch of magic to her content.

13. chass

• Niche: Trendy Makeup and Skincare
• Followers: 948.1K
• TikTok Link: chass

Chass keeps her audience up-to-date with the latest makeup trends and skincare products. Her content is both trendy and informative, providing viewers with the knowledge they need to stay ahead in the beauty game. Chass's trendy vibes and practical advice make her a go-to source for all things beauty, and she is also one of the best TikTok skincare influencers to follow! 

14. Paige Piskin

• Niche: Special Effects Makeup
• Followers: 949K
• TikTok Link: Paige Piskin

Paige Piskin's special effects makeup is nothing short of mind-blowing. Her intricate designs and transformations are a testament to her incredible skill and creativity. Paige's content is perfect for those interested in the art of special effects makeup, providing endless inspiration and awe-inspiring visuals.

15. Ruby Malik

• Niche: Everyday Makeup and Beauty Hacks
• Followers: 950K
• TikTok Link: Ruby Malik

Ruby Malik shares practical and accessible everyday makeup tutorials and beauty hacks. Her content is designed to simplify beauty routines and help her audience look their best with minimal effort. Ruby's down-to-earth personality and useful tips make her a favourite among busy individuals seeking efficient beauty solutions.

16. Makeup A Murder, INC.

• Niche: Themed Makeup and Tutorials
• Followers: 956K
• TikTok Link: Makeup A Murder, INC.

Makeup A Murder, INC. is known for its themed makeup tutorials, which are both creative and intriguing. Their content often revolves around unique and elaborate themes, making their tutorials exciting and engaging. This influencer's ability to tell a story through makeup sets them apart from the rest.

17. leeloo

• Niche: Fantasy and Character Makeup
• Followers: 939K
• TikTok Link: leeloo

Leeloo's fantasy and character makeup transport viewers to other worlds. Her imaginative designs and meticulous attention to detail create mesmerising transformations. Leeloo's content is perfect for those who love to escape into the world of fantasy through makeup artistry. 

Want to know more about how to become an influencer? Don’t forget to check out our blog and start your influencer journey today! 

18. witteartistry

• Niche: Avant-Garde Makeup and Art
• Followers: 939K
• TikTok Link: witteartistry

Witteartistry's avant-garde makeup looks to push the boundaries of traditional beauty. Her artistic and unconventional designs challenge viewers to see makeup as a form of self-expression and art. Witteartistry's innovative approach and bold creativity make her a unique and inspiring figure in the beauty community.

19. Jools Lebron

• Niche: Editorial Makeup and High Fashion
• Followers: 932K
• TikTok Link: Jools Lebron

Jools Lebron's editorial makeup looks are perfect for those who love high fashion and runway styles. His sophisticated and polished tutorials bring a touch of the catwalk to everyday life. Jools's ability to translate high-fashion makeup into wearable looks makes his content both aspirational and accessible.s

20. Danny

• Niche: Creative Makeup and Tutorials
• Followers: 923K
• TikTok Link: Danny

Danny's creative makeup tutorials are full of innovative ideas and techniques. His content encourages viewers to think outside the box and explore their creativity. Danny's unique approach to makeup and his engaging tutorials make him a standout influencer worth following.

These top TikTok beauty influencers bring a diverse range of styles, tips, and tutorials that cater to every beauty enthusiast's needs. Whether you're looking for everyday makeup inspiration, bold and creative looks, or expert skincare advice, these influencers have something to offer. Following them not only keeps you updated with the latest beauty trends but also provides endless inspiration and entertainment. Dive into their content and discover the beauty world in a whole new light!